Every assignment requires a unique solution and a sound process. With New Diameter, you can count on creative solutions that are custom designed, never template-driven and always focused on your specific goals and needs. The only aspect of our approach that is the same each time we're called upon, is the tried and true development process that we use. For us, that means… assess, create, execute and get results!

Assess:

This stage puts us on a “need to know” basis with your business. We listen and learn to understand your…

• products  and services
• target market / primary audience/ description of your customer
• customers' current perception of you and the critical message that is needed
• current marketing weapons and collateral materials

We also make it a priority during this phase to attain a clear understanding of your expectations and build a plan of action to make success happen.

Create:

After learning about your business and evaluating what efforts have been made relative to your marketing, we move to the phase of conceptualizing and creating. Effective marketing messages are built with strong visuals, imaginative copy and clear 'calls to action'. We also believe every component in a campaign or marketing mix should reveal consistent elements. That's why this stage of development is important… it's time to show thumbnails, roughs and comps that begin meeting those requirements.

When we build concepts and create new designs, we strive to evoke a feeling and ignite a response with your customer. If ads, marketing materials, web sites and promotions were all simply informational, then chances are good they would not be memorable.

 “If a child is told they might try a food that is made up mostly of sucrose and air, has the texture of frayed thread and is very sticky to touch, then it likely won't attract their attention. But when he/she discovers how wonderful Cotton Candy is to see and taste, they never forget it. That's the way we want your customer to respond… so they never forget.”

Execute:

We realize that part of your expectation is that your creative resource should also be technically proficient in doing whatever it takes to handle complete production of assigned projects. We're fully prepared to design, develop, coordinate and prepare art files (and required support files) for high quality print production or Internet launching. We have a comprehensive understanding of how to execute creative projects from start to finish.

Get Results!:

At New Diameter, we're not interested in one hit wonders. Our objective is to help get results for your business that help you consistently. It is very important for us to get feedback once the assignment is done, the site is launched or the material is distributed to your target market. We are on a 'need to know' basis so we can fix what's not working and do more to find success. This way, we can cultivate a relationship that allows us to earn your trust and more business.

Our Emphasis:

We are dedicated to providing excellent customer service simply by following the Golden Rule. We're confident that if we treat you with the same attention we expect from our resources and suppliers, then we'll very likely stay on your 'good guys' list.

To us, there are certain points of emphasis that we firmly believe will help us succeed as we move ahead.

• Maintain flexibility
• Attain a clear understanding of the client's needs
• Cultivate imagination and creativity with our clients
• Maintain consistency
• Execute like pros
• Follow up for feedback